Horizon Collaborates with Jember Fashion Carnaval 2024 to sell Smart Fragrance
- Scent Store Indonesia
- Jul 18, 2024
- 3 min read
Horizon inc. (headquartered in Shibuya-ku, Tokyo; CEO Alex Tsai; hereinafter “Horizon”), operator of the Scent Store scent data streaming service, has collaborated with Jember Fashion Carnaval (hereinafter “JFC”) for “JFC 2024 Fashion” & “Digital Aroma” as theme, and will sell recipe data for smart fragrance scent formulation.
[JFC Overview]
Jember Fashion Carnaval (JFC) is Indonesia's largest fashion show carnival that began in 2003. The 22nd event will be held in Jember from August 2 to August 4, 2024, and will showcase handmade and specially created costumes reflecting diverse cultural expressions. In 2024, fashion and digital will collaborate for the first time under the theme “Algorithm”.
[Collaboration Overview]
Sale Description: 10 types of smart fragrance data for the JFC 2024 fashion theme, divided into 5 ranks each (Legendary, Epic, Rare, Uncommon, Common), for a total of 50 types of data. Each data will feature a different photo.
Sale start date: July 18, 2024
Special promotion: Register on the Scent Store app and fill out a simple survey to win 1 Smart Fragrance.
[Special Offers for Purchasers]
Customers who purchase scent data will receive a special offer. Normally, 1 Scent Store point*1 will be awarded for every 10K IDR*2, but for purchases during July 2024, 1 Scent Store point will be awarded for every 1K IDR. In addition, purchases of each rank of 10 sets with Smell Token will be linked to the JFC event.
Legendary Rank: Purchase a set of 10 and you can choose either a Platinum seat ticket to the JFC Grand Carnival or a voucher worth 500K IDR to be used at the JFC event store. In addition, you will be entered into a raffle for the right to be taken backstage of JFC (only purchases made by July 28, 2024 will be eligible for the raffle).
Epic Rank: Purchase a set of 10 and you can choose to receive a Platinum seat ticket to the JFC Grand Carnival or a voucher worth 500K IDR to be used at the JFC event stores.
Rare Rank: Purchase a set of 10 and receive a choice of a Gold ticket to the JFC Grand Carnival or a voucher worth 250K IDR to be used at the JFC event stores.
Uncommon Rank: Purchase a set of 10 and receive a choice of an Entry seat ticket to the JFC Artwear Carnival or a voucher worth 100K IDR to be used at one of the JFC event stores.
*1 Scent Store point conditions are subject to change without prior notice. *2 Points will be awarded one month after purchase.
[About Smart Fragrance]
Smart Fragrance is scent formulation recipe data that, when played back on the Scent Store application, is mixed and atomized in real time from a dedicated diffuser*3 into a scent that can actually be enjoyed. *3 The dedicated diffuser is called “Smart Diffuser” and is scheduled to be available next year (2025), but may be delayed.
[About the Scent Store App]
Scent Store is a service that allows users to download and play scents like music. This innovative platform allows users to capture scents as digital data and play them back in a dedicated diffuser. Scent Store is designed to provide a new way to enjoy the diversity of scents, allowing users to freely switch between scents based on their mood or situation.
For example, users can choose lavender or chamomile scents for relaxation, or rosemary or peppermint for concentration. In addition, limited-edition scents are offered to coincide with seasons and events, so that users can always enjoy a new experience.
[About Smell Token]
Smell Token is the digital asset at the heart of the Scent Store ecosystem. Built on blockchain technology, this virtual currency aims to uniquely merge fragrance and technology, enabling the secure buying, selling, and valuation of fragrance data.Smell Token aims to democratise the fragrance industry and provide special privileges to its users.
[Company Profile]
Company name: Horizon Inc.
Location: Yebisu Garden Place Tower 18F, 4-20-3 Ebisu, Shibuya, Tokyo 150-0013, Japan
Established: February 21, 2022
Representative: CEO Alex Tsai
Business description: Operation of the scent data streaming service Scent Store. Development of the Universal Scent Format, a global standard format for scents.
Scent Store： https://www.scentstore.id/
Email: info@hrz.co.jp
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